The term "enterprise content management" no longer reflects market dynamics or the organizational needs for content in digital business. For applications leaders in charge of content management projects, this means casting aside previous notions and rethinking their technology approaches.
1.External forces and internal drivers have reshaped the enterprise content management (ECM) market in terms of what the industry calls it, what providers sell, and how applications leaders will buy products and services in the future.
2.Organizations typically seek (and buy) content solutions to support business processes or broader digital workplace initiatives, as opposed to generic platforms and functional capabilities.
3.Content is central to most processes — which can be formal and ad hoc, internal and externally (customer, constituent, partner) facing — and is critical to workplace activities and business performance.
4.Enterprise file sharing services, work stream collaboration and business productivity apps have expanded beyond their original scope, adding more content handling and processing capabilities.
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